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cryowizardToday is free cone day at Ben & Jerry's. The line to B&J's here at Rockefeller Plaza is long. And in it are very decently looking people, waiting patiently for quite some time for one (!) scoop of free ice-cream, worth a dollar and change. I'm sure that if someone told those same people yesterday to stand in line for 15 minutes for something they can get next door for a dollar and change, they would probably laugh you off.
You just can't underestimate The Power Of Free Shit, can you.
You just can't underestimate The Power Of Free Shit, can you.