cryowizard | Free Shit

Today is free cone day at Ben & Jerry's. The line to B&J's here at Rockefeller Plaza is long. And in it are very decently looking people, waiting patiently for quite some time for one (!) scoop of free ice-cream, worth a dollar and change. I'm sure that if someone told those same people yesterday to stand in line for 15 minutes for something they can get next door for a dollar and change, they would probably laugh you off.

You just can't underestimate The Power Of Free Shit, can you.